by | Jul 13, 2020 | Blog, BRANDING, Marketing, STRATEGY
In today’s ever-evolving media landscape, making an emotional engagement with consumers takes work. But with a little effort, you can do it. Google’s chief evangelist of brand marketing, Gopi Kallayil, offers these tips for getting on their radar: NO. 1...
by | Jul 6, 2020 | Blog, BRANDING, Marketing, STRATEGY
Every brand, in every industry, everywhere around the world, is facing game changing circumstances. Even so, Anne Marsden wants you to remember this: The marketing landscape-business, social, economic-is too varied to have a single answer for its evolution. The answer...
by NextPage | Jul 6, 2020 | Blog, BRANDING, Marketing, STRATEGY
Every brand, in every industry, everywhere around the world, is facing game changing circumstances. Even so, Anne Marsden wants you to remember this: The marketing landscape-business, social, economic-is too varied to have a single answer for its evolution. The answer...
by NextPage | Jan 10, 2020 | Blog, BRANDING, GRAPHIC DESIGN, Marketing, STRATEGY
A brand is the face of a company or a business. The logos, fonts, and colors used are what people will associate with your brand. Brand consistency is crucial and it needs to be distinct and consistent, meaning all things associated with it should share similar...
by | Sep 20, 2019 | Blog, BRANDING, Marketing
Why awareness is the most critical part of the funnel Let’s say you are a hair product loyalist. Or maybe you only buy OLED TVs. What brand do you prefer? Your choice is built on trust. That much we know. That’s why in a saturated market, brands are...
