Why awareness is the most critical part of the funnel Let’s say you are a hair product loyalist. Or maybe you only buy OLED TVs. What brand do you prefer? Your choice is built on trust. That much we know. That’s why in a saturated market, brands are scrambling to stand out from their competitors...
It seemed pretty easy. You write a New York Times best-selling book, and then sit back and wait for people to knock down your door. That’s not quite the way Harrison Monarth remembers it. After writing his first book, “The Confident Speaker,” his profile rose when The New York Times put it on its best-seller...
By Scott Franko We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful brand. As you build your impressions, it is a...
Truman Medical Center (TMC) is an academic health center in downtown Kansas City. TMC has 2 academic hospital locations, the largest behavioral health program in the area, long-term care facility, multiple primary care practices, and the busiest level one trauma center in the community. TMC is also the primary teaching hospital for the University of...
You’ve had a nagging feeling for a while that your brand is stagnating. It doesn’t reflect who you are or your culture, and you need a new look. And you don’t want your competitors to start taking market share because you haven’t kept up with the needs of your customers. Here’s 5 ways to get...
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But choosing one channel over the other could do your business a disservice....
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was a situation that became the source of...
Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...
In my last blog, I discussed how window graphics help increase foot traffic to your brick and mortar business. That’s great, but the next challenge is ensuring the customers stay while making a lasting impression. A great way to do this is to take advantage of the largest and most underrated interactive communication channel you...
