It seemed pretty easy. You write a New York Times best-selling book, and then sit back and wait for people to knock down your door. That’s not quite the way Harrison Monarth remembers it. After writing his first book, “The Confident Speaker,” his...
By Scott Franko We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful...
Truman Medical Center (TMC) is an academic health center in downtown Kansas City. TMC has 2 academic hospital locations, the largest behavioral health program in the area, long-term care facility, multiple primary care practices, and the busiest level one trauma...
You’ve had a nagging feeling for a while that your brand is stagnating. It doesn’t reflect who you are or your culture, and you need a new look. And you don’t want your competitors to start taking market share because you haven’t kept up...
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But...
