by NextPage | Jan 2, 2018 | Blog, BRANDING, PRINT
Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of...
by | Jan 2, 2018 | Blog, BRANDING, PRINT
Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of...
by | Nov 16, 2017 | Blog, BRANDING, Marketing
Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from...
by | Oct 24, 2017 | BRAND ASSET MANAGEMENT, BRANDING, INFOGRAPHIC, MULTI-CHANNEL MARKETING
In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want...
by | Oct 17, 2017 | Blog, BRANDING, Marketing
The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public...
