by | Aug 14, 2017 | blog, Marketing, MULTI-CHANNEL MARKETING
Take a moment and give some thought to a typical day in your target customer’s life. How many devices does she interact with? How many channels is she using to access content that is useful, relevant and entertaining to her? How does she communicate with her friends?...
by Joel | May 4, 2017 | DATABASE MARKETING
Many companies are figuring out that to gain a competitive advantage these days, harnessing the Big Data they have accumulated and making it accessible to the right people with the right strategy is key. “In the future, the real value of an organization will not...
by NextPage | May 7, 2015 | blog, DATABASE MARKETING
At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating...
by NextPage | Apr 28, 2015 | blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, SALES STRATEGY
Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that...
by NextPage | Mar 20, 2014 | blog, PRINT PLUS, QR CODES
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new...
