6 Tips For Big Data Harmony Within Your Organization
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6 Tips For Big Data Harmony Within Your Organization

Many companies are figuring out that to gain a competitive advantage these days, harnessing the Big Data they have accumulated and making it accessible to the right people with the right strategy is key. “In the future, the real value of an organization will not necessarily lie in the products it sells, but rather in...

Posted by May 4, 2017June 19, 2019
Three Attributes of Direct Mail Data You Have to Get Right
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Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...

Posted by February 16, 2017June 10, 2019
5 Secrets to Organizing a Successful Direct Mail Project
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5 Secrets to Organizing a Successful Direct Mail Project

A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these campaigns, we have learned the secrets to a generating a successful and profitable result. A successful...

Posted by January 25, 2017June 10, 2019
Change Your Perspective and Change Your World Part 2
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Change Your Perspective and Change Your World Part 2

At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating objectives, defining what you are trying to...

Did You Get your IKEA Catalog?
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Did You Get your IKEA Catalog?

With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog to arrive. Below are some statistics about catalog shopping, but...

Posted by September 11, 2014January 18, 2018
Grandma Doesn’t Wear High Heels!
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Grandma Doesn’t Wear High Heels!

This postcard was mailed recently to an acquaintance of mine. She’s 85 years old and is a frequent customer of the shoe store that sent this piece. Do you notice anything odd? Maybe the image of a twenty-something in a short skirt? Wearing heels?  When was the last time my friend bought a pair of...

Best Practices for Digital Print Marketing: Part 2
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Best Practices for Digital Print Marketing: Part 2

This is the second in a four part series about using digital print marketing in your business. These three best practices will help you optimize the use of digital printing in your marketing efforts. Traditional marketing rules apply. When marketers begin implementing many of today’s digital printing applications, there may be the misconception that the...

VDP, Changing the Design of Direct Marketing
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VDP, Changing the Design of Direct Marketing

The evolution of variable data printing (VDP) has significantly changed the landscape for the designers of direct marketing pieces. No longer are they forced to craft pieces that will appeal to a broad range of potential clients and hope for the best. Instead, they can utilize data captured from emails, web pages, surveys, phone calls...

Complex Variable Data Printing Made Easy
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Complex Variable Data Printing Made Easy

The evolution of digital printing has transformed the world of direct marketing. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of customer information databases and variable data printing (VDP) allows a business to completely tailor the content of their mailing to each individual customer. Complex variable data printing...