Why Printed Information Storage is Safer Than Electronic
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Why Printed Information Storage is Safer Than Electronic

The latest consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” highlights interesting consumer feedback on print vs digital. In recent years, there has been an explosion of data breaches in the financial, business and healthcare sectors. This has made people everywhere sit up and take notice of where and how...

Why Digital Can’t Match the Tangible Quality and Perceived Value of Print
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Why Digital Can’t Match the Tangible Quality and Perceived Value of Print

In a previous work life, I was the publisher of a Kansas City weekly newspaper, The Pitch, for over 10 years. The format offers distribution of local entertainment, food, music, and long form investigative journalism. I enjoyed it immensely, and lived through the highs of the industry throughout the 90’s and early 2000’s, to the...

Posted by February 28, 2017February 28, 2017
Direct Mail is on the Skids – Or is it?
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Direct Mail is on the Skids – Or is it?

The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will continue to exist a strong need for direct mail marketing in the indefinite future. The integration of print and digital media is still generating...