by NextPage | Dec 20, 2012 | Blog, Uncategorized
The holidays are the busiest time of year for the Post Office and this year was no exception. The numbers below show just how much mail travels through the USPS between Thanksgiving and Christmas. Happy Holidays everybody!
by NextPage | Dec 5, 2012 | Blog, MULTI-CHANNEL MARKETING
Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced...
by NextPage | Nov 29, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when...
by NextPage | Nov 27, 2012 | Blog, DIRECT MAIL, MARKETING MANAGEMENT, SOCIAL MARKETING
Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study...
by NextPage | Nov 20, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted...