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How Marketing Automation Helps Achieve Business Objectives

How Marketing Automation Helps Achieve Business Objectives

by | Jul 30, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING ROI, QR CODES, VARIABLE DATA PRINTING

No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your...
Netherland’s Retailer Personalizes 98% of Outbound Email

Netherland’s Retailer Personalizes 98% of Outbound Email

by NextPage | Oct 19, 2016 | Blog, EMAIL MARKETING, RETAIL

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...
7 Ways to measure your Content Marketing Success

7 Ways to measure your Content Marketing Success

by NextPage | Jan 21, 2014 | Blog, DIRECT MARKETING, EMAIL MARKETING, SOCIAL MARKETING

So your website has all this great content. But do you know if it is reaching anyone? The best way to approach any creative, analytical or research task is to ask a series of questions that are organized into key categories. The process will help you pinpoint the...
Direct Mail Still Strongest Prompt for Donations

Direct Mail Still Strongest Prompt for Donations

by NextPage | Jan 10, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, NON PROFIT, SOCIAL MARKETING

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The...
Don’t Let Cold Calls Make You Shiver

Don’t Let Cold Calls Make You Shiver

by NextPage | Dec 24, 2013 | Blog, MULTI-CHANNEL MARKETING

It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just...
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