by NextPage | Jul 5, 2012 | Blog, DIRECT MAIL, NON PROFIT
Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study...
by NextPage | May 30, 2012 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Testing one, two. Simply running an a/b split with all your marketing campaigns can pay dividends in the end. It’s as elementary as a nursery rhyme. To run a split test, you create two or more messages (either with different content or just a different subject line)...
by NextPage | May 15, 2012 | Blog, EMAIL MARKETING
Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder more than 89.2% of marketing managers say email remains as important or more important in their overall marketing strategy compared to two years ago, according to...
by NextPage | Mar 20, 2012 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
The Land of the Giants was a 1970 television show about a space ship that gets lost passing through a strange cloud and lands on an alternate Earth-type planet where the inhabitants are 12 times the size of its passengers. The show tapped the common conflict between...
by NextPage | Jan 24, 2012 | Blog, EMAIL MARKETING
As the New Year begins, it’s important to review your marketing tactics to get a clearer picture of what worked and what didn’t. Technology is constantly evolving, and it’s wise to keep up with new trends. That said, if email...