by NextPage | May 18, 2020 | Blog, BUDGET, Marketing, MARKETING ROI, PRODUCTIVITY, STRATEGY
8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing...
by NextPage | Oct 30, 2017 | BUDGET, DIRECT MAIL
Marketers everywhere often work on their budgets this time of year. There are typically two certainties when it comes to budgeting: you will want more money than you had this year and you might get a smaller budget next year. What makes budgeting more difficult is...
by Joel | May 16, 2017 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SALES STRATEGY
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...
