by | Mar 28, 2017 | MULTI-CHANNEL MARKETING
There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of...
by | Feb 2, 2017 | MULTI-CHANNEL MARKETING
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across...
by Joel | Jan 31, 2017 | MULTI-CHANNEL MARKETING
The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly...
by Joel | Jan 17, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go,...
by NextPage | May 7, 2015 | Blog, DATABASE MARKETING
At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating...