Fendi, Ferrari, Ferragamo Flaunt QR Codes®
Post

Fendi, Ferrari, Ferragamo Flaunt QR Codes®

Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums.  More importantly they’re doing so with style, finesse, and technically flawless integration into their brands. Applause. In 2011 the Virginia Museum of Fine Arts created a QR-code-collage portrait...

Think Like a Great Architect to Design that Historic Campaign
Post

Think Like a Great Architect to Design that Historic Campaign

Marketers wear many hats to design campaigns that earn loyalty, likes, sales, or donations. To start your next project with a zero-based obstacle point of view, think like a great architect. How would Le Corbusier design the rollout? How would Karl Rove remove the competition from the campaign, and how would Julia Morgan (first woman licensed to...

Posted by July 17, 2012May 29, 2019
Hunter’s Association Uses Direct Mail to Target License Renewals
Post

Hunter’s Association Uses Direct Mail to Target License Renewals

A trade association for hunting enthusiasts and gun manufacturers is helping states ramp up license renewals through direct mail and social media. The National Shooting Sports Foundation (NSSF) gave the New York State Department of Environmental Conservation a $35,000 grant to design and mail a black and white postcard to outdoorsmen to renew their hunting licenses. License renewals...

Posted by June 27, 2012February 6, 2017
Use QR Codes to Be More Likable
Post

Use QR Codes to Be More Likable

One of the most powerful social media tools available to marketers today is the Facebook “like” button. The “like” button instantly updates people who have liked you and your business. Now you can more easily accomplish the desirable action of requesting someone to “like” your Facebook page after scanning a QR Code®. It’s a natural...

Posted by June 14, 2012May 29, 2019
Retire Your 1980s Marketing Practices Along Side Your INXS Album
Post

Retire Your 1980s Marketing Practices Along Side Your INXS Album

The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider.  The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns, static, soon-to-be-tossed collateral pieces, and one-way, non-triggered communication. The spoilage and fallout of living to extremes...

Posted by June 5, 2012May 29, 2019
Like Humpty Dumpty You Can Crack Open Your Campaign with Split Tests
Post

Like Humpty Dumpty You Can Crack Open Your Campaign with Split Tests

Testing one, two. Simply running an a/b split with all your marketing campaigns can pay dividends in the end. It’s as elementary as a nursery rhyme. To run a split test, you create two or more messages (either with different content or just a different subject line) and send the messages to randomized, equal portions of the...

Posted by May 30, 2012January 18, 2018
Start Creating Effective and Relevant Direct Mail Today
Post

Start Creating Effective and Relevant Direct Mail Today

Even with the explosion of the Internet and all the different electronic and mobile marketing techniques there are today, direct mail is still a very important part of any marketing plan. Why? Because it’s direct. It speaks directly to your customer:  someone you know who fits your target audience and may very well want or need your...

Posted by January 10, 2012June 10, 2019
How Would You Like to Send That?
Post

How Would You Like to Send That?

Paper or plastic? Both are possible with direct mail. First Class, standard class, or Fed-X? Again all three and more are possible with direct mail, which is scalable to your budget depending on the overall strategy and, of course, the budget. What’s my point? That direct mail is relevant. In fact, it’s thriving despite increases in postal rates,...

Posted by December 6, 2011January 18, 2018
Boost Your Print ROI with Digital Razzle Dazzle
Post

Boost Your Print ROI with Digital Razzle Dazzle

The stand alone direct mail letter may soon be on exhibit at your neighborhood history museum. When is the last time you received a B2C letter at home without some sort of digital embellishment printed in the letter or inserted in the piece? It’s probably been awhile because there are too many digital applications to...

Posted by November 22, 2011January 10, 2017
What Happens When Digital Technology and Direct Mail Marry?
Post

What Happens When Digital Technology and Direct Mail Marry?

They live happily ever after because they both work at it. Direct mail is like the mayo on a sandwich. The sandwich isn’t as good without it. Direct mail delivers the ROI zing while online marketing helps whet the palette. However, direct mail often gets a bad wrap. The irony is that large scale marketers, high-tech,...

Posted by October 26, 2011December 30, 2016