by NextPage | Jul 18, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES, MULTI-CHANNEL MARKETING
The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will...
by NextPage | Jun 18, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, MULTI-CHANNEL MARKETING
As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations....
by NextPage | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee...
by NextPage | May 23, 2013 | Blog, SOCIAL MARKETING
Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email...
by NextPage | May 21, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, QR CODES, VARIABLE DATA PRINTING
When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were...