Netherland’s Retailer Personalizes 98% of Outbound Email
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Netherland’s Retailer Personalizes 98% of Outbound Email

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale...

Personalized Marketing: What You Need to Know!
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Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you...

VDP Allows Bridal Service Companies and Brides to Get Personal
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VDP Allows Bridal Service Companies and Brides to Get Personal

When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were personalized using variable data printing (VDP), with coupons or incentives such as the two free airline tickets...

Customer Experience Soars from 20,000 Feet
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Customer Experience Soars from 20,000 Feet

Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails are a thing of the past. Instead of sending generic emails about promotions, it sends automated, personalized emailsprior to, and upon return, of each of their customer’s flights. Air New Zealand transformed its entire business in...

6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn
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6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn

If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable partner for execution. Data First, Creative Second Start...

Retire Your 1980s Marketing Practices Along Side Your INXS Album
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Retire Your 1980s Marketing Practices Along Side Your INXS Album

The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider.  The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns, static, soon-to-be-tossed collateral pieces, and one-way, non-triggered communication. The spoilage and fallout of living to extremes...

Posted by June 5, 2012May 29, 2019
Refuse to be Ignored, Personalize Your Email Campaigns
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Refuse to be Ignored, Personalize Your Email Campaigns

Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder more than 89.2% of marketing managers say email remains as important or more important in their overall marketing strategy compared to two years ago, according to an EmailVision study. What’s surprising though is most marketers are not personalizing their email campaigns. A Direct...

Posted by May 15, 2012May 29, 2019
Personalized Marketing: Beyond the Name Game
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Personalized Marketing: Beyond the Name Game

**This is a re-post from NextPage’s early days of blogging (way back when we were Mail Print!). Our readership has grown quite a bit since then, so we wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and email marketing relevant to the recipient,...

Posted by April 3, 2012May 29, 2019
He Who Personalizes His Incentives Tees Up for Success
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He Who Personalizes His Incentives Tees Up for Success

If we’ve learned anything in the past few years, it’s to give away information to nurture relationships. E-books, whitepapers, and reports have become a standard carrot on blog and website menus. Any successful company has a content-rich digital presence with a highly trafficked download area that is quietly capturing and developing relationships with customers who...

Posted by March 6, 2012May 29, 2019
5 Things Flash Mobs Can Teach You About Email Marketing
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5 Things Flash Mobs Can Teach You About Email Marketing

Flash mobs are unexpected, irresistible, and often historic if they go viral on You Tube. Chief Marketing Officers should aspire for the same traits in their email campaigns. Harper’s Magazine’s editor Bill Wasik invented flash mobs as an experiment about social conformity and people wanting to be part of the next big thing. His first flash...

Posted by January 3, 2012December 30, 2016
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