by NextPage | Apr 20, 2010 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DATABASE MARKETING, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data. This has certainly been the case for improving targeting and segmenting of...
by NextPage | Feb 15, 2010 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, MARKETING MANAGEMENT
In industries where physical products are sold, a number that is critically analyzed is inventory turnover. Without going into a long calculation, this number illustrates the company’s good or poor management of inventory. It can highlight that too much inventory is...