by NextPage | Apr 14, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations...
by NextPage | Feb 1, 2011 | Blog, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
I love a debate. One that is often tossed around in the print production community is the best way to produce printed pieces with variable text and imagery. Before we go any farther, let’s do a little glossary to make sure this is easy to understand. At NextPage...