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How to Increase Direct Mail Responses with Variable Data Printing

How to Increase Direct Mail Responses with Variable Data Printing

by | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING

Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
How a Casino Uses Variable Data in Direct Mail

How a Casino Uses Variable Data in Direct Mail

by NextPage | Sep 6, 2018 | Blog, DIRECT MAIL, VARIABLE DATA PRINTING

Personalized content drives response rates up to ten times more by targeting individual consumers, and direct mail remains one of the most responsive communication channels. Knowing this, a personalized direct mail campaign is like the Super Bowl of print marketing....
Why are Car Dealers Spending MORE on Direct Mail?

Why are Car Dealers Spending MORE on Direct Mail?

by NextPage | Aug 5, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE

In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to...
How Print Can Coexist with Generation Y

How Print Can Coexist with Generation Y

by NextPage | Feb 7, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING

We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe...
Tips for Writing Irresistible Direct Marketing Content: Part 4

Tips for Writing Irresistible Direct Marketing Content: Part 4

by NextPage | Oct 31, 2013 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each...
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8300 NE Underground Drive
Pillar 122
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(816) 459-8404

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