How to Increase Direct Mail Responses with Variable Data Printing
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have […]
NextPage Awarded for Consistently Achieving Measurable Results
Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics—The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers are sore from constantly pushing the envelope and tabulating campaign measurement metrics, but that’s what we […]