by Gina Danner | Dec 16, 2024 | Blog, NON PROFIT
Get ready to lace up your running shoes for one of Kansas City’s most beloved annual traditions—the Groundhog Run, hosted by Hunt Midwest SubTropolis in support of Ability KC. This unique event, unlike any other in the region, combines fitness, fun, and philanthropy,... 
by Gina Danner | Nov 1, 2024 | DIRECT MAIL, NON PROFIT, VARIABLE DATA PRINTING
As colleges and universities face shrinking government funding, the need for effective fundraising strategies has never been greater. For educational institutions seeking to build donor support, research shows the power of relationship-based fundraising. This insight... by Gina Danner | Jun 5, 2024 | BANKS, FINANCIAL SERVICES
The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing consumer demand for efficiency in managing finances, and the tightening of regulatory attitudes are impacting how marketers operate... by Gina Danner | Jun 3, 2024 | BANKS, FINANCIAL SERVICES
Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for higher conversion rates and deeper connections with consumers. Some key ideas to consider: • Direct Mail requires an investment... by Gina Danner | Jun 1, 2024 | BANKS, FINANCIAL SERVICES
When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that had been a highly successful strategy for early growth. But as it sought to compete with larger players, it knew it would have to wade into...
