by Jennifer Turgeon | Jul 12, 2023 | Marketing
What is it about dimensional direct mail campaigns that make them more effective than other types of direct mail? To understand this more we will explore what dimension mail really is and go through the details of why it’s so effective. Examples & Types of... by Jennifer Turgeon | Jul 6, 2023 | FINANCIAL SERVICES
A question we’ve talked a lot about with bank marketers is what matters most to different generations when it comes to their banking needs? It’s a good question so in this article we’ve decided to explore the financial habits of both older and younger generations and... by Jennifer Turgeon | Jun 29, 2023 | PRINT
There has long been an ongoing debate between those who support the practice of print on demand and those who would rather have print inventory on-hand at all times. The two practices are not the same which is what leads to the debate of print on demand vs. inventory.... by Jennifer Turgeon | Jun 22, 2023 | BRANDING, Marketing
There are multiple reasons you might want to rebrand your business in the near future. Some of the factors that go into the decision to start rebranding a company include wanting to increase consumer engagement which can also lead to a growth in revenue. The company... by Jennifer Turgeon | Jun 15, 2023 | DIRECT MAIL
A direct mail automation system eliminates the manual process involved with mailing a printed direct mail piece. A customer relationship management system (CRM) is one of the most integral parts of the process as it allows you to integrate direct mail with other...
