by Jennifer Turgeon | Jan 3, 2025 | DIRECT MAIL, VARIABLE DATA PRINTING
The customer now expects a seamless and tailored experience across all touchpoints in this digital-first world. They often see relevant ads, personalized suggestions, and custom content when they shop for products online. Yet, one of the most effective channels—direct...
by Jennifer Turgeon | Jan 3, 2025 | DIGITAL MARKETING, DIRECT MAIL
Direct Mail: Maximizing Impact with Digital Strategies In the digital era, marketing strategies keep on evolving. Yet, one of the traditional methods stands loud among the noise of online ads and emails. Direct mail. Direct mail campaigns They offer a tangible...
by Jennifer Turgeon | Jan 2, 2025 | DIRECT MAIL, PRINT, Uncategorized, VARIABLE DATA PRINTING
Overcome Digital Fatigue: Commercial Print is Your Secret Weapon Overlooking the power of print in this digital age is easy, but that doesn’t mean print isn’t a powerful tool in the marketing arsenal. Employing commercial print in your marketing can help...
by Jennifer Turgeon | Dec 30, 2024 | PRINT
Printed books continue to hold their ground as a favorite among students and teachers, despite the rising popularity of digital alternatives. While eBooks may offer an easy option, recent studies highlight that most readers still favor the tangible experience printed...
by Jennifer Turgeon | Dec 30, 2024 | DIGITAL MARKETING, DIRECT MAIL
Commercial Print in a Digital World In a highly digital world, commercial print stands as a valuable tool that continues to engage consumers. From direct mail to large-format displays, print has adapted to serve the dynamic needs of multi-channel marketing...