by Jennifer Turgeon | Dec 18, 2024 | DIRECT MAIL, DIRECT MARKETING
An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool. The envelope can significantly affect the success of their campaign. ...
by Jennifer Turgeon | Dec 18, 2024 | DIRECT MAIL, PRINT, VARIABLE DATA PRINTING
Commercial Print is the cornerstone of modern marketing. Living in a time of digital innovation, it’s easy to overlook the lasting power of commercial print. That is one of the key strategies for any business. It aims to create memorable experiences through real...
by Jennifer Turgeon | Dec 12, 2024 | FINANCIAL SERVICES
Here’s an important statistic, studies show that direct mail generates a much higher response than many other marketing channels, for example, it has a 29% higher response rate than email marketing. This is amazing for bank marketers, but how can these same banks make...
by Jennifer Turgeon | Dec 5, 2024 | Marketing
Are you looking to find out how much folding cartons will cost? The good news is that you’ve come to the right article for that! Here’s the thing, if you’re a business looking to improve your product’s presentation or improve brand recognition, you may have considered...
by Jennifer Turgeon | Nov 29, 2024 | NON PROFIT
It’s no secret that nonprofits must adapt to stay relevant and effectively communicate their mission. With increased competition for donor attention and support, understanding the latest nonprofit marketing trends is more critical than ever. Embracing new strategies...