While many people often turn to their phones for immediate information, they also like to have a physical item that delivers the information they want at their own pace. Bank magazines provide informative and engaging articles detailing the latest news and trends in...
The environmental impact of traditional direct mail is not something that needs to be ignored by marketers. Some of the side effects on the environment from direct mail printing include trash production, greenhouse gas emissions, and an increase in energy used for...
In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to the financial needs of customers while also giving consumers peace of mind when it comes to protecting them. Insurance marketing campaigns should...
When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor you...
Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct...
