For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable...
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right...
In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a...
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was...
The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean...
