by | Sep 18, 2018 | Blog, CONNECT MAGAZINE, CONTENT MARKETING, INFOGRAPHIC
How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The...
by NextPage | Sep 13, 2018 | Blog, BRAND ASSET MANAGEMENT, BRANDING, CONNECT MAGAZINE
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was...
by | Sep 13, 2018 | Blog, BRAND ASSET MANAGEMENT, BRANDING, CONNECT MAGAZINE
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was...
by NextPage | Aug 24, 2018 | Blog, CONNECT MAGAZINE, SOCIAL MARKETING
What is Dark Social? It’s dark. It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social...
by NextPage | Aug 7, 2018 | Blog, CONNECT MAGAZINE, INFOGRAPHIC, LEAD GENERATION
When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths...
by | Jul 17, 2018 | CONNECT MAGAZINE, Marketing
What do you see when you look at the opportunities ahead in today’s marketing landscape? Did you plan your strategies accordingly? How about your budgets? According to a recent B2B International survey, marketers are optimistic about their growth prospects but face...