by | Sep 28, 2020 | Blog, CONNECT MAGAZINE, SOCIAL MARKETING, STRATEGY
For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable...
by | Aug 10, 2020 | Blog, CONNECT MAGAZINE, MULTI-CHANNEL MARKETING, STRATEGY
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right...
by Guest Blogger | Nov 11, 2019 | Blog, CONNECT MAGAZINE, GRAPHIC DESIGN, PRINT
How creatives see the landscape shaping By Alyssa Ruane Modern times call for new approaches to decades-old practices. Anyone in the marketing landscape today realizes this-with AR and VR disrupting reality and consumers’ tastes shifting with a single tweet-the...
by | Jun 18, 2019 | Blog, CONNECT MAGAZINE, Marketing, SALES, STRATEGY
In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a...
by | Mar 12, 2019 | Blog, BRANDING, CONNECT MAGAZINE, Marketing, STRATEGY
Noted branding thought leader on why marketing should matter to you Fail happens. If you don’t devote yourself to continually reviewing what’s new, and what’s working and what’s not, you’ll keep running in place. It’s a message that Denise Kohnke takes to heart. The...
by | Feb 25, 2019 | Blog, CONNECT MAGAZINE, PERSONALIZATION, STRATEGY
It started as a whim, really. You could use content to market your brand, tell your story and intimately connect with your community. Guess what? It worked. Today, marketers are developing processes and strategies around content marketing. Go figure. And here’s the...
