Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts
Why do banks still use direct mail marketing? Banks continue to use direct mail marketing because it builds trust, reaches households directly, and produces higher response rates than many digital channels. When combined with data targeting, personalization, and digital follow-ups, direct mail becomes a powerful omnichannel marketing tool that improves
Modern identity resolution connects online behavior—such as cookies, website activity, and device signals—with verified household and identity data. The result is a more complete view of an audience that marketers can activate across digital advertising, direct mail, and omnichannel campaigns. As privacy regulations evolve and browsers continue limiting traditional tracking
Variable Data Printing (VDP) gives marketers the power to deliver truly personalized print at scale — but successful personalization starts long before ink ever hits paper. From template structure to data formatting and rule-based logic, strong technical design and prepress workflows ensure every variable element renders accurately and consistently. When
For years, large-format printing was treated as a tactical necessity — the banner at a trade show, the poster in a storefront, or the sign outside a construction site. Useful, but largely commoditized. Today, that definition is outdated. Large-format print is now a strategic pillar of integrated marketing. It acts
Event and trade show teams operate under intense pressure. Timelines are tight. Design assets often arrive late. Floor plans change. Sponsors update deliverables with little notice. And yet the entire experience — visual, operational, and attendee-facing — must come together flawlessly, usually within a window measured in hours, not days.
In today’s noisy digital world, brands across retail, hospitality, culture, and marketing are rediscovering the power of print that creates experiences. The modern “visual economy” is no longer about producing more content — it’s about creating more meaningful sensory interactions that cut through screen fatigue. Personalization, specialty media, tactile enhancements,
In today’s digital-first world, consumers are constantly swiping, scrolling, and tapping on glass screens. But when it comes to making a lasting impression, print still holds an edge—and embellishments like foil stamping, spot UV, and raised varnishes take that advantage even further. Kevin Abergel, president of Taktiful, recently explored this
As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest. They seek a financial partner who understands their needs. This isn’t a
In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality: while printers may obsess over the specs, customers rarely do. That’s the central point of Bill Gillespie’s article,
No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail
