FINANCIAL SERVICES

Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect with on a regular basis. Federal banking regulations impact direct mail through the Federal Reserve System which is responsible for regulating and overseeing banks. A federal law that impacts direct

While many people often turn to their phones for immediate information, they also like to have a physical item that delivers the information they want at their own pace. Bank magazines provide informative and engaging articles detailing the latest news and trends in the industry of banking and finance. A

The banking industry is evolving to meet the needs of younger generations. Popular bank services of the past such as check design choices and only meeting in person with a bank employee about checking or savings options are not as important to younger bank customers. The banking services they value

In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to the financial needs of customers while also giving consumers peace of mind when it comes to protecting them. Insurance marketing campaigns should include a personalized marketing message that works to

The desire to move to a new home or city is one shared by many members of the public. Banks can capitalize on new mover data as part of their bank marketing efforts. A marketing strategy for banks needs to target the right audience in the right location for the

When it comes to bank marketing, the potential audience of customers is defined by differences that are categorized by their age. The money management message that is delivered by the bank depends on the audience targeted by the bank including groups such as Boomers, Gen X, Gen Y, Gen Z,

Marketing for banks is an ongoing and evolving process when it comes to the way banks service their customers through multiple marketing channels. From bank segmentation strategy to digital communication efforts, the technology that enhances the customer experience is always changing to better serve the needs of clients. When it

Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct mail for banks. In order to make

One common goal of bank marketers is to increase deposits whether they have one location or multiple branches. The more bank marketing is focused on gaining new clients who will place new deposits in the bank, along with encouraging existing bank members to continue to make deposits, the higher the

The evolving marketing playbook for banks is more competitive than at any point in the past. An effective marketing strategy for banks includes both printed and digital components that create a multi-channel marketing plan.  So, what does bank marketing look like for banks in the present day? In this article,