by NextPage | Sep 22, 2011 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES
Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies...
by NextPage | Nov 2, 2010 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, INSURANCE SERVICES
Close doesn’t count in database quality. The accuracy of your data can make or break your marketing budget. This guest post provided by Erin Haselkorn, Vertical Marketing Specialist, Experian QAS. Data quality is a top concern for many organizations, as it affects...