by NextPage | Jun 11, 2013 | Blog, MARKETING AUTOMATION
In his new book Digital Disruption, James McQuivey, a Forrester principal analyst, explains that technological advances are creating opportunities for more people to meet more customer needs than ever before at lower costs– and that is the essence of digital...
by NextPage | Jul 26, 2012 | BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain? In the world of...
by NextPage | May 8, 2012 | Blog, MARKETING AUTOMATION, VARIABLE DATA PRINTING
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course...
by NextPage | Mar 20, 2012 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
The Land of the Giants was a 1970 television show about a space ship that gets lost passing through a strange cloud and lands on an alternate Earth-type planet where the inhabitants are 12 times the size of its passengers. The show tapped the common conflict between...
by NextPage | Mar 13, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...
by NextPage | Feb 21, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING AUTOMATION
While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they...