by NextPage | Jul 29, 2014 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still...
by NextPage | Jun 16, 2014 | Blog, MARKETING AUTOMATION, MARKETING INTELLIGENCE
As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and technology. At NextPage, we are excited to offer marketing automation services and feel like it will be a cornerstone of marketing in the near...
by NextPage | May 27, 2014 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers...
by NextPage | May 22, 2014 | Blog, MARKETING AUTOMATION, MARKETING INTELLIGENCE
Our last post mentioned Marketing Automation and what a great tool this emerging technology is for today’s marketers. Today’s post goes into more detail about the why and how behind the technology. These days, the buying process starts at a computer. The buyer...
by NextPage | May 20, 2014 | Blog, CONTENT MARKETING, MARKETING AUTOMATION
Marketing Yesterday, Today and Tomorrow The definition of marketing according to Merriam Webster: 1a) the act or process of selling in a market 1b) the process or technique of promoting, selling, and distributing a product or service. What comes to mind when you see...
by NextPage | Aug 1, 2013 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition,...