by NextPage | Jul 27, 2010 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, VARIABLE DATA PRINTING
According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased...
by NextPage | Jun 13, 2010 | Blog, BRAND ASSET MANAGEMENT, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
An effective catalog has been proven to increase sales, both online and offline, by countless sources. Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come...
by NextPage | Jun 7, 2010 | Blog, BRAND ASSET MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT
Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test. She set up a “free samples” table in a super market and proceeded to test the difference between sampling six jellies Vs. sampling 24 jellies. The net result: when six jellies were...
by NextPage | May 6, 2010 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VIDEOS
Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s...
by NextPage | Apr 20, 2010 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DATABASE MARKETING, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data. This has certainly been the case for improving targeting and segmenting of...
by NextPage | Mar 24, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns. Let...