by | Mar 20, 2017 | INBOUND MARKETING, MARKETING AUTOMATION
For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to...
by NextPage | Aug 12, 2015 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING
Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated...
by NextPage | May 26, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING ROI, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive...
by NextPage | May 14, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING PORTAL, MARKETING ROI, MULTI-CHANNEL MARKETING
The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin...
by NextPage | Apr 28, 2015 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, SALES STRATEGY
Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that...
by NextPage | Aug 25, 2014 | Blog, CONTENT MARKETING, MARKETING AUTOMATION
Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these...