Amazon Takes on the World, and Wal-Mart
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Amazon Takes on the World, and Wal-Mart

Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day sale is exclusive to Amazon’s Prime customers; a $99 per year...

Repairing a Broken Customer Relationship
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Repairing a Broken Customer Relationship

Maintaining the trust and loyalty of a customer base for over a hundred years is a challenge that very few companies have achieved. Shortly after crossing the century mark, JCPenney faced significant brand damage. The challenge of redeeming a tarnished brand and winning back customer loyalty is more than most companies would be able to withstand. In Part 1...

Did You Get your IKEA Catalog?
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Did You Get your IKEA Catalog?

With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog to arrive. Below are some statistics about catalog shopping, but...

Posted by September 11, 2014January 18, 2018
Grandma Doesn’t Wear High Heels!
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Grandma Doesn’t Wear High Heels!

This postcard was mailed recently to an acquaintance of mine. She’s 85 years old and is a frequent customer of the shoe store that sent this piece. Do you notice anything odd? Maybe the image of a twenty-something in a short skirt? Wearing heels?  When was the last time my friend bought a pair of...