STRATEGY

Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts

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Are You Learning the Right Things from Your Data?

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where

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What Does It Mean to be a Pioneer?

I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought was, “This really is about everyone at NextPage.” My next thought was, “Are they saying I’m old?” I love words and I love the Dictionary. Whenever I wonder what a word really

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