by | Mar 12, 2019 | Blog, BRANDING, CONNECT MAGAZINE, Marketing, STRATEGY
Noted branding thought leader on why marketing should matter to you Fail happens. If you don’t devote yourself to continually reviewing what’s new, and what’s working and what’s not, you’ll keep running in place. It’s a message that Denise Kohnke takes to heart. The...
by | Feb 27, 2019 | Blog, SALES, SALES STRATEGY, STRATEGY
A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide...
by NextPage | Feb 26, 2019 | Blog, PRODUCTIVITY, STRATEGY
T. Boone Pickens once said, “A fool with a plan can outsmart a genius with no plan.” It’s a quote that Robert Thomas Bethel takes to heart. As the orchestrator of 77 business turnarounds over the past 50 years, Bethel rose to the task of being a Mr....
by | Feb 25, 2019 | Blog, CONNECT MAGAZINE, PERSONALIZATION, STRATEGY
It started as a whim, really. You could use content to market your brand, tell your story and intimately connect with your community. Guess what? It worked. Today, marketers are developing processes and strategies around content marketing. Go figure. And here’s the...
by NextPage | Feb 4, 2019 | Blog, CUSTOMER EXPERIENCE, Marketing, SALES, SALES STRATEGY, STRATEGY
Survey examines importance (but don’t overdo it) of content in the sales process How much content is too much content? Funny you should ask. According to Showpad’s “The B2B Buyer Experience Report,” 86 percent of B2B buyers get overwhelmed...
by | Jan 4, 2019 | Blog, PRODUCTIVITY, STRATEGY
Amanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she’ll tell you that while building a unifying consensus among your team is paramount to success, knowing how to get there is half of...
