by NextPage | Mar 25, 2014 | Blog, RETAIL, Uncategorized
This postcard was mailed recently to an acquaintance of mine. She’s 85 years old and is a frequent customer of the shoe store that sent this piece. Do you notice anything odd? Maybe the image of a twenty-something in a short skirt? Wearing heels? When was the last...
by NextPage | Jan 2, 2014 | Blog, Uncategorized
2014 is here! It’s that time of year for the “best of” lists and predictions for the year to come. With that in mind, we thought we’d share the 2014 color of the year from PANTONE. There is also a list of past winners since 2000. Have you used any of those in your...
by NextPage | Aug 22, 2013 | Blog, Uncategorized
Creative Variable Data Printing Services If you are looking to increase response rates and cut costs, we have some creative ideas in which you can use Variable Data Printing. Before saying something like, “We already use data printing services”, ask yourself a few...
by NextPage | Apr 2, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, Uncategorized
Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual...
by NextPage | Mar 19, 2013 | Blog, Uncategorized
Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing...
by NextPage | Mar 7, 2013 | Blog, Uncategorized
The article below is admittedly a personal review of some direct mail I received. I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that...
