I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove...
The rules for how to engage, convert and delight customers have changed. The customer is in charge now, and they need you to take care of them in every phase of your relationship. If not, they will find someone who will. In recent years there have been improvements...
Direct mail envelopes should have copy written on them. You’re probably thinking, “I thought all the writing went inside the envelope.” Most of it does, but those key points are useless if the envelope doesn’t get opened. After you’ve successfully caught the...
