In the past few years, you have likely noticed several businesses using custom QR codes. Even though these scannable codes have been in use since the mid-’90s, they have only recently become more common as a result of the pandemic. There are many people who do not...
When it comes to bank marketing, the potential audience of customers is defined by differences that are categorized by their age. The money management message that is delivered by the bank depends on the audience targeted by the bank including groups such as Boomers,...
Environmental consciousness is one of the prime topics in the print industry as consumers say green printing techniques are very important to them when working on a project. Environmentally friendly printers are viewed positively by the public as consumers hope to...
The collaboration between marketing agencies and print companies plays a critical role in creating a smooth and long lasting operation. Ensuring a smooth and successful partnership requires marketing agencies to ask the right questions before embarking on projects....