by | May 2, 2017 | Blog, CONTENT MARKETING, MARKET RESEARCH
I’m a podcast addict. There, I admitted it. I have a long drive to work every day, and listening to a podcast makes that trip shorter and more enjoyable. I listen to everything from crime mystery (Serial is nothing short of incredible) to interview format (Marc...
by | Apr 21, 2017 | Blog, INBOUND MARKETING, LEAD GENERATION, MARKETING AUTOMATION
I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove...
by | Mar 2, 2017 | CONTENT MARKETING
A few weeks ago I attended the 2017 Folk Alliance International Conference held in Kansas City. If you’re not familiar with the FAI, one way to describe it is a South by Southwest for the Folk community. It is a 5-day gathering of like-minded musicians who love great...
by Joel | Jan 19, 2017 | INBOUND MARKETING, LEAD GENERATION
Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years...
by NextPage | Aug 25, 2014 | Blog, CONTENT MARKETING, MARKETING AUTOMATION
Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these...