Put Your Money Where Your Content Is

by | Jan 25, 2021 | Blog, CONTENT MARKETING, MARKET RESEARCH, MARKETING ROI

Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do...

Top of the Class

by NextPage | Nov 2, 2020 | Blog, CONTENT MARKETING, STRATEGY

8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that...

The Story Is The Story

by | Sep 28, 2020 | Blog, CONNECT MAGAZINE, SOCIAL MARKETING, STRATEGY

For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable...

The Device Vice

by | Aug 31, 2020 | Blog

Report shows increased use of devices It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated it. People could not interact face-to-face, so they picked up their devices...

The New Tools of Engagement

by | Aug 10, 2020 | Blog, CONNECT MAGAZINE, MULTI-CHANNEL MARKETING, STRATEGY

A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right...