Put Your Money Where Your Content Is
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Put Your Money Where Your Content Is

Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed...

Top of the Class
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Top of the Class

8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that aligns with your brand’s content strategy,...

The Story Is The Story
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The Story Is The Story

For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable and thought-leading positions, she understands the power of a good story. Today, as the VP of...

Posted by September 28, 2020February 22, 2021
The Device Vice
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The Device Vice

Report shows increased use of devices It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated it. People could not interact face-to-face, so they picked up their devices for connection and communication. Check out which devices internet users aged 16 to 64 reported...

COVID-19 Presents New Opportunities for Multi-Channel Marketing
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COVID-19 Presents New Opportunities for Multi-Channel Marketing

“The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the COVID crisis.” -Darryl Danielli. With the COVID-19 pandemic of 2020, print industries have been working non-stop to help prevent the spread of COVID-19. Of course, print companies definitely aren’t the first to come to...

Posted by August 24, 2020August 31, 2020
The New Tools of Engagement
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The New Tools of Engagement

A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales department. Customers know what they...

Obstacle Course
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Obstacle Course

Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the “Adobe 2020 Content Management Report,” and let us know if we can help you...

6 Marketing Podcasts You Should Listen To
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6 Marketing Podcasts You Should Listen To

I’m a podcast addict. There, I admitted it. I have a long drive to work every day, and listening to a podcast makes that trip shorter and more enjoyable. I listen to everything from crime mystery (Serial is nothing short of incredible) to interview format (Marc Maron’s WTF sets the standard) and all things in...

Posted by May 2, 2017December 23, 2020
Are You an Author Yet?
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Are You an Author Yet?

Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales...

BOOM Goes the Content
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BOOM Goes the Content

Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content thrown at them.  Some would say that a content explosion is...