by Admin | Jul 27, 2020 | Blog, CONTENT MARKETING, Marketing, STRATEGY
Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the...
by Admin | Apr 3, 2014 | Blog, CONTENT MARKETING
Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content...
by Admin | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee...