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Remove Internal Roadblocks at Your Company part 2

This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer, it’s about how customer service, tech support and even the cleaning staff...

Do You Know the 4 Phases of a Product Life Cycle?
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Do You Know the 4 Phases of a Product Life Cycle?

Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As many of you know, there are 4 distinct parts of the life cycle, and...

Are Your Customers Satisfied or Delighted?
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Are Your Customers Satisfied or Delighted?

When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand when they are delighted with its offering – not just when they are satisfied. Customers are satisfied when brands deliver what’s promised. They are delighted...

How to Say Thank You in a Personal, Memorable, Trackable Way
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How to Say Thank You in a Personal, Memorable, Trackable Way

Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon Doolittle’s 22 Delightful Ways to Say Thank You. Here’s a sample...

IKEA Takes Direct to Consumer Approach to Grow Customer Base
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IKEA Takes Direct to Consumer Approach to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). IKEA has a loyal customer base of 3.6 million people who opted into IKEAs database to receive specials, flyers and its annual print catalog,...

How Small Companies Doing Large Marketing Get Huge Results
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How Small Companies Doing Large Marketing Get Huge Results

Other than identifying a known brand name and automatically knowing the size of the company, have you ever thumbed through a publication or web portal, become impressed by a company’s logo or tagline, only to learn that this company wasn’t nearly as large as you thought? It happens to me all the time. I see...

Customer Experience Soars from 20,000 Feet
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Customer Experience Soars from 20,000 Feet

Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails are a thing of the past. Instead of sending generic emails about promotions, it sends automated, personalized emailsprior to, and upon return, of each of their customer’s flights. Air New Zealand transformed its entire business in...

Predictive Personalization Essential for Casinos
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Predictive Personalization Essential for Casinos

Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM) systems to track and reward customer loyalty to increase the returns from select...

Don’t Be a Drip, Nurture Your Leads
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Don’t Be a Drip, Nurture Your Leads

Marketers want to talk to prospects and salespeople want to talk to buyers. The courting process of moving a person from the prospect to buyer stage is called lead nurturing. Unfortunately most B2B marketers aren’t very good at it. In fact, among marketing automation adopters, only about 1 in 3 believe they have an effective lead nurturing process, according...

Posted by November 29, 2011January 18, 2018
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How to Make Your Direct Mail Marketing Results Spike

Are your direct mail marketing numbers spiking or splatting? If you want to bring in at least three new projects from your existing clients in the next 60 days stop selling and start solving. Solution selling is the quickest way to move from being a bother to being a trusted advisor in your customer’s mind. You’ll see...

Posted by October 7, 2011June 10, 2019
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