by NextPage | Jul 9, 2014 | Blog, BRANDING, CUSTOMER EXPERIENCE, MISSION, VISION & VALUES
This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer,...
by NextPage | May 15, 2014 | Blog, BRANDING, CUSTOMER EXPERIENCE
Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As...
by NextPage | Apr 22, 2014 | Blog, BRANDING, CUSTOMER EXPERIENCE, MISSION
When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand...
by NextPage | May 2, 2013 | Blog, CAMPAIGN MANAGEMENT, NON PROFIT
Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon...
by NextPage | Apr 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING
IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). Loyal Customer Base Receives Printed Materials IKEA...