How to Lease a Mailing List that is Solid Gold
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How to Lease a Mailing List that is Solid Gold

If you’re supplementing your existing donor database by also buying an outside list, know that there are two types of lists (1) compiled lists and (2) response lists. A compiled list is a database of names and records that have been compiled through public records such as vehicle owner registrations or mortgage loan applications. These...

Trends Marketing Needs to Stay on top of Due to Data
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Trends Marketing Needs to Stay on top of Due to Data

As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations. As the data universe continues to grow exponentially, tools are rapidly being developed...

Priceless Takeaways from Casino Marketing Award Winners – Part II
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Priceless Takeaways from Casino Marketing Award Winners – Part II

This is the second part of a blog post series gleaning lessons from the direct marketing successes of four casinos that won the Romero Awards in 2012. Romero Awards recognize outstanding, accountable, measurable casino marketing. In this post you can learn takeaways from Oaklawn Racing and Gaming in Hot Springs, Ark., and Seminole Casino, Coconut...

Agency Uses Interactive Sitelet to Land New Business
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Agency Uses Interactive Sitelet to Land New Business

When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its interactive technology through a sitelet or mini-site. The sitelet used a mock company called Crescent Bluffs to demonstrate the amount of time VLG could engage the prospect in the demo. I was engaged for 1 minute 41 seconds. I took VLG’s...

IKEA Takes Direct to Consumer Approach to Grow Customer Base
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IKEA Takes Direct to Consumer Approach to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). IKEA has a loyal customer base of 3.6 million people who opted into IKEAs database to receive specials, flyers and its annual print catalog,...

How Small Companies Doing Large Marketing Get Huge Results
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How Small Companies Doing Large Marketing Get Huge Results

Other than identifying a known brand name and automatically knowing the size of the company, have you ever thumbed through a publication or web portal, become impressed by a company’s logo or tagline, only to learn that this company wasn’t nearly as large as you thought? It happens to me all the time. I see...

8 Ways You Can Start Mining For Data
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8 Ways You Can Start Mining For Data

Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual through data. However, collecting and analyzing data can be so...

Use Narrowcasting to Maximize Your Marketing Results
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Use Narrowcasting to Maximize Your Marketing Results

It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net. Blanket broadcasting or mass marketing are gone, but companies still...

Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings
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Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings

The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results.  I don’t know of a time when this reality was...

Predictive Personalization Essential for Casinos
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Predictive Personalization Essential for Casinos

Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM) systems to track and reward customer loyalty to increase the returns from select...