Refuse to be Ignored, Personalize Your Email Campaigns
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Refuse to be Ignored, Personalize Your Email Campaigns

Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder more than 89.2% of marketing managers say email remains as important or more important in their overall marketing strategy compared to two years ago, according to an EmailVision study. What’s surprising though is most marketers are not personalizing their email campaigns. A Direct...

Posted by May 15, 2012February 8, 2021
To Mail or to Email, That is the Environmental Question
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To Mail or to Email, That is the Environmental Question

Choosing a marketing channel was not an issue for Shakespeare in the 1600s when his only option was to dip his quill in the ink well and draft his plays on whatever writing surface was available. Marketers today have many channels in which to communicate with their customers, but the savvy marketer considers the environment AND the marketing...

Posted by January 17, 2012January 6, 2017