Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales...
Marketing Portal Strategy As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with...
If some days you find yourself feeling like a juggler – frantically trying to keep up with all your marketing efforts across multiple locations and using different vendors, then this may be the right time for you to implement a marketing portal for your...
As companies consider an investment in marketing asset management, Web to Print, communications portals, marketing automation, or other marketing systems, they eventually get to the stage where financial justification is required. Based upon years of guiding...
I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing “viral” benefits. I’d like to share this story in narrative form… The Setup: New Marketer Seeking Reliable...
