by NextPage | Sep 7, 2010 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DATABASE MARKETING, MARKETING MANAGEMENT
I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise...
by NextPage | Jul 27, 2010 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, VARIABLE DATA PRINTING
According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased...
by NextPage | Jun 22, 2010 | BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MARKETING MANAGEMENT
Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more...
by NextPage | Jun 13, 2010 | Blog, BRAND ASSET MANAGEMENT, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
An effective catalog has been proven to increase sales, both online and offline, by countless sources. Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come...
by NextPage | Jun 7, 2010 | Blog, BRAND ASSET MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT
Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test. She set up a “free samples” table in a super market and proceeded to test the difference between sampling six jellies Vs. sampling 24 jellies. The net result: when six jellies were...