by NextPage | Apr 1, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers. One is a prospective client, considering the use of variable data printing for the first time. The other is a long-time friend who needs help getting a better ROI...
by NextPage | Mar 18, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, PERSONALIZED URLS
PART ONE: Defining Your Customer Life Cycle Academically speaking, the customer life cycle begins with a prospect: an interested party who may potentially need your product or service. Adept companies qualify their prospects to pinpoint their sales efforts on leads...
by NextPage | Feb 3, 2010 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
My favorite iPhone app is Pandora Internet Radio. Not only am I captivated by the depth of the music offered, but being a data geek, I am fascinated by Pandora’s ability to dissect a song into 400 attributes to deliver me song after song that match my unique music...
by NextPage | Feb 1, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
Google Analytics is a great FREE tool for tracking website traffic and visitor behavior. However, with the recent addition of Annotations, Analytics is now an excellent tool for tracking how your direct mail campaigns and other marketing activities drive...
