by NextPage | Apr 16, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Mail is still first class in the eyes of 73% of consumers in America who still prefer to receive direct mail for brand communications. So despite all the press and pixels that social and email marketing get, direct mail is still tops in the eyes of consumers. Despite...
by NextPage | Mar 19, 2013 | Blog, Uncategorized
Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing...
by NextPage | Mar 14, 2013 | Blog, MULTI-CHANNEL MARKETING, NON PROFIT
Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors...
by NextPage | Feb 19, 2013 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending...
by NextPage | Jan 22, 2013 | Blog, EMAIL MARKETING, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
Savvy marketers who wish to remain employed measure the efforts of their email, print and multi-channel campaigns. Amateur marketers wing it or use the wrong metrics in an effort to make the right decisions. Visit any social media or integrated marketing agency...