by NextPage | May 8, 2012 | Blog, MARKETING AUTOMATION, VARIABLE DATA PRINTING
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course...
by NextPage | Mar 13, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...
by NextPage | Feb 21, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING AUTOMATION
While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they...
by NextPage | Oct 26, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
They live happily ever after because they both work at it. Direct mail is like the mayo on a sandwich. The sandwich isn’t as good without it. Direct mail delivers the ROI zing while online marketing helps whet the palette. However, direct mail often gets a bad wrap....
by NextPage | Jan 18, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
Theoretically, a marketing department should constantly be testing, reviewing their budget, and moving money to the best performing initiatives. Unlike other forms of media, which can prove influence, but are challenged to prove profitability, direct marketing has an...