by NextPage | Sep 25, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
With the ease of acquiring marketing materials today even small businesses can look like a Fortune 1000 company. But simple design mistakes can make your business look amateur and waste valuable marketing dollars. Avoid making little mistakes, hire a professional...
by NextPage | Sep 18, 2012 | Blog, VARIABLE DATA PRINTING
Don Peppers and Martha Rogers began preaching 1:1 marketing for 19 years – the era of Web 1.0. Peppers and Rogers got on the 1:1 soapbox in 1993 with their bestseller, The One to One Future. To speak to your customers 1:1 in the 90s, a company had to do it through...
by NextPage | Aug 14, 2012 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES
At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from...
by NextPage | Jun 21, 2012 | Blog, QR CODES
QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is...
by NextPage | Jun 14, 2012 | Blog, QR CODES, SOCIAL MARKETING
One of the most powerful social media tools available to marketers today is the Facebook “like” button. The “like” button instantly updates people who have liked you and your business. Now you can more easily accomplish the desirable action of requesting someone to...