by NextPage | Mar 23, 2011 | Blog, VARIABLE DATA PRINTING, VIDEOS
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct...
by NextPage | Feb 1, 2011 | Blog, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
I love a debate. One that is often tossed around in the print production community is the best way to produce printed pieces with variable text and imagery. Before we go any farther, let’s do a little glossary to make sure this is easy to understand. At NextPage...
by NextPage | Oct 12, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
In the great health care debate, it is easy to think that all emergency physicians are concerned about the same issues: ER overcrowding and health care reform legislation, in addition to their ultimate concern, the best way to care for their patients. But like many...
by NextPage | Aug 31, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, EMAIL MARKETING, VARIABLE DATA PRINTING
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking,...
by NextPage | Aug 21, 2010 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their...